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Charmaleena jEWELLERY cOLLECTIONS Leena Elkhereiji | Charmaleena Jewelery since 2012 | FOUNDERS

Leena M. El Khereiji is the co-founder and designer behind Charmaleena Fine Jewellery. Leena, completed her Jewellery design diploma at the gemological
Institute of America in London (GIA). Leena, also completed her diamond graduate diploma (DG) at the gemological institute of America in New York (GIA).“Creation and innovation is my passion. I generate new ideas and inject my creative stamp into classical Jewellery through reinvention.”
Hala M. El Khereiji is the Co-Founder and Managing Director of Charmaleena Fine Jewellery. Armed with her Master’s in international management from the School of Oriental and African Studies (SOAS) in London, England, and equipped with a keen sense of style, Hala spearheads business development at Charmaleena Fine Jewellery.“Its all about the details. We are committed to giving our clients the best quality, options and creative designs for beautiful gifts that are long-term luxury items.”


Charmaleena Jewellery was awarded first place for best design inspired by Islamic architecture at the prestigious International Jewellery Salon Exhibition in Jeddah, Saudi Arabia, in 2011.

Following the launch in 2012, Charmaleena Jewellery received the Young Creative Entrepreneur first place prize from Saudi Arabia, awarded by the British Council.

In 2014 Charmaleena Jewellery was honored by Forbes Middle East at a ceremony in Riyadh, Saudi Arabia as one of the top 100 creative entrepreneurs shaping Saudi Arabia’s future .

In 2015, Leena and Hala EL Khereiji, representing Charmaleena Fine Jewellery, were honored, along with other creative entrepreneurial alumni, by Dar Al-Hekma

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