THEO SS'17 Theo Dekan | THEO since 2014 | THEO is a contemporary women’s wear and accessories fashion brand, founded by Theo Dekan – a highest demand Ukrainian hair and fashion stylist. Theo is a multitasking person with a strong artistic vision who received education in the fields of design, music, arts, marketing and accounting. That is why the switch to designing clothes went with a big success and was welcomed by top media (Vogue, L’Officiel, Harper’z Bazaar, Marie Claire), local and international critics and customers.
Having launched THEO in 2014 with his business partner Oksana Denis, Theo Dekan presented his full debut FW 15/16 collection on the main podium of MBKFD. Hilary Alexander wished the designer the best of luck before the show and Tony Glenville called the collection “one of a kind”, expressing the wish to follow Theo Dekan’s work.
Since then Theo started to produce four collections a year and launched an e-commerce project (officialtheo.com) to come open to the buyers and customers worldwide with everything he does: from creating modern edgy fashion masterpieces to Art collaborations and current company’s news.
Theo Dekan pays much attention to the consistency of his collections. As a creative director of his brand he goes on developing three main areas of THEO concept:
#ironic - feminine ironically plus bright colors;
#straight - concise, based on the male silhouette images with elements of deconstruction;
#eccentric - intriguing and bold images for the evening.
THEO SS'17 collection was inspired by surveying rhythm, its origin and influence on us and the world we live in. Rhythm is present everywhere – animate and inanimate nature, architecture, art, music and the human being itself. Rhythm arises in us from the very beginning of life, with the first beat of heart. Rhythm is the primary form of connection between life, people and time. Rhythm is able to cause reaction. Any reaction appears as a dialog, communication of a human and the outer world, the very first feeling of unity with it. Rhythm is a basis of movement and the movement is life. As a new generation designer Theo Dekan considers that the most important are the clothes breathing fresh life to what is called contemporary. He creates beautiful outfits demonstrating attitude and they are ready to become real wardrobe staples of modern women living here and now.
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